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Most
women know how to apply makeup for everyday use but
there are a few differences in applying makeup for photos;
especially glamour.
If
you follow the tips below, you will be on your way to
better pictures.
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Tip:
If
you leave all your other make up at home never go to a photo
shoot without your facial powder. The freshly scrubbed face
will undoubtedly present undesirable highlights on the nose
and forehead. If you are intent on the natural look you can
find a translucent powder that will tone down the highlights.
There is only so much your photographer can do with high key
lighting and you certainly do not want your images to project
a shinny or oily looking skin.
The
key is to simply fix your face as if you were going out for
the evening, wearing more than for daytime use, extra contrast
and especially more powder.
To
achieve that natural look in your portrait, apply a little
more than you would in your daily activities and even more
than you would if you were going out for the evening. You
will probably think you that you are wearing too much but
remember that the lights take away from whatever amount of
makeup you have on so don't worry. How do you achieve this
look? Follow the simple steps listed here and, with a little
practice, you should be able to get the results you're after.
Tip:
A matte look can make a big difference in the quality
of your headshots. By using a solid foundation evenly blended
well into the neck and upper chest area we are able to avoid
changes in colors.
The
first step is to moisturize your face thoroughly and then
begin with concealer. The concealer you use for photos should
be 2 or 3 shades lighter than your skin tone. Concealer is
used to hide blemishes, lighten your eyes and used if there
is any discoloration around the lip area.
Next,
use a solid foundation evenly applied over the face. This
part is very simple but is misunderstood by even some makeup
artists. Match the foundation to your chin and neckline. You
don't want a sudden change of color from your face to the
neck or upper chest. I've heard of some makeup artists applying
makeup to the neck and shoulders! There is no need to do this
if you follow the rule of matching from the face to the neck.
After
your foundation is finished, just apply the rest of your makeup
as you normally do but in heavier amounts for the camera.
Tip:
Your eye shadow should be a lighter shade to avoid
the raccoon look. A lighter shade gives a flattering appearance
of bringing the eyes forward rather than the unflattering
deep set appearance from a darker shade.
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Powder!
Powder! Powder! Be sure not to forget the powder! If
you've ever seen makeup applied for TV or the movies,
the makeup artist is almost always patting the face
with the powder applicator. Ever wonder why? Because
powder, and lots of it, is absolutely essential to gaining
that beautiful mat finish which is always present in
a great portrait.
Even
if you've never used powder in your life, please use
it for just this once during your portrait session.
Powder makes the difference between a beautiful portrait
and just a portrait.
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Now
that we've driven home the importance of powder, apply makeup
below your cheekbone and under chin to create an oval look
to the face. Be sure to blend in and not create distinct lines.
Apply this makeup a little darker but not too heavy.
Choosing
your lip color and application: Make sure that your lip gloss
is a solid color and about one shade deeper than you normally
wear it. Use a lip liner that is the same color as your lipstick,
please, please DO NOT WEAR BLACK! Also, try to avoid frosted
lip colors entirely because they hardly show up on film and
will give the illusion that you are not wearing lip color
at all.
Apply
your blush and eye makeup a little heavier than normal but
neatly and precisely.
Tip:
Be sure to carry your hair brush, hair spray, and/or
gel to the shoot. Keep hair and jewelry accessories small.
Hair styles can make a drastic difference in a model's look.
Most upscale hair stylist have the software where they are
able to use your picture and show you on screen the styles
that best compliment your features. Most makeup counters at
larger department stores schedule free makeup lessons.
For
best results, eye liner should be applied starting from the
outside of the lower part of the eye and extending about 3/4
length toward the inner part. Really work on those eyes and
lips. These are the two key features in glamour photography.
Use
eye shadow which is a lighter shade rather than darker so
that the eyes appear more alive. Apply eye shadow to the upper
eye lid and above the eye just below the eyebrow. When a darker
shade is used in this area it will create a darkening of the
eyes and give the appearance of a sleepless night which is
not very appealing. Using a light shadow will produce the
best results.
Last,
but not least, take your makeup case with you to your photo
session. You may need to touch up during the shoot and will
most likely need to add powder as your session advances.
Tip:
If possible try to limit the wearing of sunglasses
at least a week prior to photo shoot in order to reduce the
"squint". If you wear contacts be sure to carry
your case and solution in the event that you need to take
them out.
If
you follow these simple steps for applying makeup you are
more likely to be happy with your photographs.
For
new and aspiring models it is usually not necessary to hire
a makeup artist and these tips are generally aimed at the
TFP section (those needing to save money). You can add to
your knowledge of professional makeup with any of the vast
resources available online or books.
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